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ÑÎÄÅÐÆÀÍÈÅ П р е д и с л о в и е.............................................................................................. 3 PART I................................................................................................................ 5 Unit 1. Economics................................................................................................ 5 Text 1.................................................................................................... 5 Text 2..................................................................................................... 6 Text 3..................................................................................................... 8 Text 4..................................................................................................... 9 Text 5................................................................................................... 11 Text 6................................................................................................... 12 Text 7................................................................................................... 13 Unit 2. Goods and services.................................................................................. 24 Text 1................................................................................................... 24 Text 2................................................................................................... 25 Text 3.................................................................................................. 27 Text 4................................................................................................... 28 Text 5................................................................................................... 30 Text 6................................................................................................... 31 Unit 3. Business organization.............................................................................. 41 Text 1................................................................................................... 41 Text 2................................................................................................... 42 Text 3................................................................................................... 44 Text 4................................................................................................... 45 Text 5................................................................................................... 47 Unit 4. Entrepreneurship. Small business............................................................ 60 Text 1................................................................................................... 61 Text 2................................................................................................... 64 Text 3................................................................................................... 66 Text 4................................................................................................... 68 Text 5................................................................................................... 69 Unit 5. Employment........................................................................................... 84 Text 1................................................................................................... 84 Text 2................................................................................................... 86 Text 3................................................................................................... 88 Text 4................................................................................................... 89 Text 5................................................................................................... 91 Text 6................................................................................................... 92 Unit 6. Women in business.................................................................................104 Text 1..................................................................................................105 Text 2..................................................................................................107 Text 3..................................................................................................109 Text 4..................................................................................................111 Text 5..................................................................................................112 Text 6..................................................................................................113 PART II............................................................................................................126 Unit 1. Management.........................................................................................126 Text 1..................................................................................................126 Text 2..................................................................................................127 Text 3..................................................................................................128
Text 4..................................................................................................130 Text 5..................................................................................................132 Text 6..................................................................................................133 Text 7..................................................................................................135 Unit 2. Marketing.............................................................................................147 Text 1..................................................................................................147 Text 2..................................................................................................149 Text 3..................................................................................................150 Text 4..................................................................................................153 Text 5..................................................................................................156 Unit 3. Advertising............................................................................................168 Text 1..................................................................................................168 Text 2..................................................................................................169 Text 3..................................................................................................171 Text 4..................................................................................................173 Text 5..................................................................................................175 Text 6..................................................................................................176 Unit 4. Banking.................................................................................................187 Text 1..................................................................................................187 Text 2..................................................................................................190 Text 3..................................................................................................192 Text 4..................................................................................................194 Text 5..................................................................................................196 Unit 5. Accounting........................................................................................... 205 Text 1..................................................................................................206 Text 2..................................................................................................207 Text 3..................................................................................................209 Text 4..................................................................................................212 Text 5..................................................................................................213 Text 6..................................................................................................215 Unit 6. Finance.................................................................................................226 Text 1..................................................................................................226 Text 2..................................................................................................229 Text 3................................................................................................. 230 Text 4................................................................................................. 232 Text 5................................................................................................. 234 Text 6..................................................................................................236 Text 7..................................................................................................239 Unit 7. Business law......................................................................................... 250 Text 1................................................................................................. 250 Text 2................................................................................................. 252 Text 3................................................................................................. 254 Text 4..................................................................................................256 Text 5................................................................................................. 258 Text 6..................................................................................................260 Text 7..................................................................................................263 Supplementary reading..................................................................................... 274 Appendix. Guidelines to Summarizing and Abstracting....................................... 352 Answer keys..................................................................................................... 358 R e f e r e n c e s................................................................................................364
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Учебное издание Бедрицкая Людмила Владимировна Глазкова Тамара Константиновна Сидоренко Галина Ивановна Солонович Татьяна Федоровна
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